12 “Top Gun: Maverick” Promotion Techniques We Can All Use
In a daily quest to promote, I will often seek out trends and techniques from unrelated industries, to enable more a thinking outside the box mentality. Movies are my biggest hobby, and in an anatomy of a film promotion, I took a look at Chris Thilk’s article for Cinematic Slant, and his take on the…
Getting it Right when Pitching the Media
The consumer media landscape continues to change. While print circulation has decreased, online readership has increased. Newspapers continue to publish printed editions (though less so) while focusing on Web delivery of news (though ad revenues gained via digital have not typically made up for ad revenues lost from print). Journalist ranks (full time employees) have…
Celebrity Spokespersons: Before Rolling Out The Red Carpet
Twitter followings to Facebook fans and a multitude of celebrity-oriented websites, there seems to be no end to celebrity worship. When promoting a product or service, attaching an athlete or celebrity to the project is one way to break through the clutter — whether via paid advertising, earned media or social media — and can…
How to turn “The Walking Dead” into “Community”
Expanding your brand into Facebook takes commitment. However, once you’ve placed your stake in the ground, how do you keep the party going? How can you keep your following engaged, so they are less “zombies” and more like friends in a tight-knit group? Post at the best times and days. Your Facebook insights can tell you lots…
When Crisis Calls
No matter the business you are in, you should have a process in place for communications during a crisis. Without it, your company could appear indifferent to a tragedy, unprepared for a consumer backlash, or negligent in a product defect. Identify and notify the short list of important decision-makers in your company. Get their cell…
An Award-Winning Song, A Consumer-Winning Campaign
Entertainment writer for UK’s The Telegraph, Alice Vincent, took a look at why Frozen’s “Let it Go” was so successful. The Academy Awards’ 2014’s Song of the Year and Grammy® winner, ”Let It Go” has five traits going for it — traits that we as marketers can learn from. Know your audience well, develop a message that resonates,…
Apple’s Ad Blocking Support Creates Challenges
A prime topic at Advertising Week — one that may not originally have gotten on the agenda or schedule of events — is ad blocking and the recent news from Apple: the release of iOS 9, which supports third-party browser extensions for ad blocking for the Safari mobile browser. The recent news has significant implications for…