Tips and Observations in Marketing and Communications
[dropcap]In[/dropcap] the journey to influence purchase decisions and create the sale, today companies have many more measurable (and provable) tools to use in marketing and communications. While this ability to measure
Continue readingIntegrate Communications to move Prospects down the Sales Funnel
[dropcap]Expanding[/dropcap] your brand into Facebook takes commitment. However, once you’ve placed your stake in the ground, how do you keep the party going? How can you keep your following engaged, so
Continue readingSocial Media: How to turn “The Walking Dead” into “Community”
[dropcap]Commercials[/dropcap] for the Big Game have been as popular as the football game itself. To get extra mileage out of the investment, and start some pre-game buzz, advertisers post their ads
Continue readingAvoid the (ad) interception, run the play in practice