In the journey to influence purchase decisions and create the sale, today companies have many more measurable (and provable) tools to use in marketing and communications. While this ability to measure can drive business to seek out the one magic formula — email vs internet search advertising vs native adverting — it can take many channels […]
Expanding your brand into Facebook takes commitment. However, once you’ve placed your stake in the ground, how do you keep the party going? How can you keep your following engaged, so they are less “zombies” and more like friends in a tight-knit group? Post at the best times and days. Your Facebook insights can tell you lots […]
Commercials for the Big Game have been as popular as the football game itself. To get extra mileage out of the investment, and start some pre-game buzz, advertisers post their ads before game day. But this technique does not make for good ad testing. GoDaddy’s release early on of the commercial featuring a golden retriever puppy […]