Unlocking the Magic of Storytelling in Startup Branding https://stansamples.com/wp-content/uploads/2025/02/Startup-Storytelling.mp4In the highly competitive world of startups, the battle for customer attention can be intense. With countless new brands emerging every day,…
New Year, Next Level: 12 Resolutions for Digital Marketing and PR https://stansamples.com/wp-content/uploads/2024/12/new-years-resolution-4.mp4#t=1,10As we step into 2025, it’s the perfect time to reflect on professional practices and look for improvements. Here…
Sands of Change: 10 Strategies for Digital Marketing The digital marketing landscape in 2025 is a tale of two realities. Some companies are already pioneering cutting-edge technologies and setting new…
What Brands Should Know about FTC Rule on Reviews & Testimonials On August 14, 2024, the Federal Trade Commission (FTC) finalized a groundbreaking rule, 16 CFR Part 465: Trade Regulation…
How Podcast Platforms Have Grown into Fertile Ground for Advertisers Listening to David Spade and Dana Carvey’s Fly on the Wall Apple podcast during my Atlanta commute is a daily…
Advertising with a Conscience: IKEA, Ben & Jerry's, Patagonia In today’s business landscape, brands are discovering a powerful truth: sustainability and social responsibility aren’t just ethical imperatives—they’re game-changers. Imagine transforming…
Five More Marketing Challenges Small Businesses Face Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those…
Five Marketing Challenges Small Businesses Face Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those two…
From Awareness to Action: 5 Metrics for Measuring Marketing Effectiveness As marketing communications and public relations continue to play a significant role in the success of businesses and organizations, it…
The Power of Consistency: Building a Strong Brand Message Across Channels In today's turn-on-a-dime business environment, it's critical for companies to integrate their advertising, public relations, communications, and marketing efforts…