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Stan Samples

Tips and Observations in Marketing and Communications

Advertising

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Apple’s ad blocking support creates challenges for marketers, publishers

September 30, 2015February 1, 2016 stansamples

A likely prime topic of discussion this week at Advertising Week 2015 — one that may not originally have gotten on the agenda or schedule of events — is ad blocking and the recent news from Apple: the release of iOS 9, which supports third-party browser extensions for ad blocking for the Safari mobile browser. […]

Advertising, Communications
Walt Disney Records Frozen Cover

What Makes an Award-Winning Song Can Make a Consumer-Winning Campaign

February 9, 2015February 1, 2016 stansamples

Entertainment writer for UK’s The Telegraph, Alice Vincent, recently took a look at why Frozen’s “Let it Go” was so successful. The Academy Awards’ 2014’s Song of the Year and last night’s Grammy® winner,”Let It Go” has five traits going for it — traits that we as marketers can learn from. (Image Credit: PRNewsFoto/Walt Disney […]

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