Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those two goals can be spread out amongst a host of department and functional teams. In small companies, often the team can be a team of one. Yet, customers expect anyone competing for
Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those two goals can be spread out amongst a host of department and functional teams. In small companies, often the team can be a team of one. Yet, customers expect anyone competing for
As marketing communications and public relations continue to play a significant role in the success of businesses and organizations, it is essential to determine the effectiveness of these efforts. Here are five ways to measure the effectiveness of marketing communications and public relations efforts. Media Impressions Media impressions refer to the total number of times
In today’s turn-on-a-dime business environment, it’s critical for companies to integrate their advertising, public relations, communications, and marketing efforts to create a cohesive brand message that resonates. A McKinsey study discovered companies that integrate their marketing efforts can see up to a 20% increase in revenue and a 15% reduction in customer acquisition costs. A
A prime topic at Advertising Week — one that may not originally have gotten on the agenda or schedule of events — is ad blocking and the recent news from Apple: the release of iOS 9, which supports third-party browser extensions for ad blocking for the Safari mobile browser. The recent news has significant implications for
