The Sphere as a Promotional Powerhouse
The Sphere Vies for Attention as a Promotional Powerhouse As you approach the Sphere in Las Vegas, it almost doesn't seem real. I took these photos from my vantage point…
5 More Marketing Challenges Small Businesses Face
Five More Marketing Challenges Small Businesses Face Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those…
Five Marketing Challenges Small Businesses Face
Five Marketing Challenges Small Businesses Face Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those two…
5 Metrics for Measuring Marketing Effectiveness
From Awareness to Action: 5 Metrics for Measuring Marketing Effectiveness As marketing communications and public relations continue to play a significant role in the success of businesses and organizations, it…
Building a Strong Brand Message Across Channels
The Power of Consistency: Building a Strong Brand Message Across Channels In today's turn-on-a-dime business environment, it's critical for companies to integrate their advertising, public relations, communications, and marketing efforts…
5 Marketing Tactics for 2023
5 Marketing Tactics for 2023 (if you aren’t already doing them) Marketing is an ever-evolving industry, and in order to stay ahead of the game, businesses need to adapt and…
12 Top Gun Promotion Techniques We Can All Use
12 “Top Gun: Maverick” Promotion Techniques We Can All Use In a daily quest to promote, I will often seek out trends and techniques from unrelated industries, to enable more…
Getting it Right when Pitching the Media
Getting it Right when Pitching the Media The consumer media landscape continues to change. While print circulation has decreased, online readership has increased. Newspapers continue to publish printed editions (though…
Celebrity KOLs: Rolling Out The Red Carpet
Celebrity Spokespersons: Before Rolling Out The Red Carpet Twitter followings to Facebook fans and a multitude of celebrity-oriented websites, there seems to be no end to celebrity worship. When promoting…
When Crisis Calls: Importance of PR
When Crisis Calls: The Importance of PR No matter the business you are in, you should have a process in place for communications during a crisis. Without it, your company…