Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those two goals can be spread out amongst a host of department and functional teams. In small companies, often the team can be a team of one. Yet, customers expect anyone competing for
Attracting customers and maintaining a positive reputation are two core goals of any size business. With large companies, the foundations to accomplish those two goals can be spread out amongst a host of department and functional teams. In small companies, often the team can be a team of one. Yet, customers expect anyone competing for
As marketing communications and public relations continue to play a significant role in the success of businesses and organizations, it is essential to determine the effectiveness of these efforts. Here are five ways to measure the effectiveness of marketing communications and public relations efforts. Media Impressions Media impressions refer to the total number of times
In today’s turn-on-a-dime business environment, it’s critical for companies to integrate their advertising, public relations, communications, and marketing efforts to create a cohesive brand message that resonates. A McKinsey study discovered companies that integrate their marketing efforts can see up to a 20% increase in revenue and a 15% reduction in customer acquisition costs. A
Marketing is an ever-evolving industry, and in order to stay ahead of the game, businesses need to adapt and evolve with the times. Here are five that continue to grow. Influencer marketing has been on the rise for a while now, and it’s not going away anytime soon. Influencers on platforms such as TikTok, Facebook
In a daily quest to promote, I will often seek out trends and techniques from unrelated industries, to enable more a thinking outside the box mentality. Movies are my biggest hobby, and in an anatomy of a film promotion, I took a look at Chris Thilk’s article for Cinematic Slant, and his take on the
The consumer media landscape continues to change. While print circulation has decreased, online readership has increased. Newspapers continue to publish printed editions (though less so) while focusing on Web delivery of news (though ad revenues gained via digital have not typically made up for ad revenues lost from print). Journalist ranks (full time employees) have
Twitter followings to Facebook fans and a multitude of celebrity-oriented websites, there seems to be no end to celebrity worship. When promoting a product or service, attaching an athlete or celebrity to the project is one way to break through the clutter — whether via paid advertising, earned media or social media — and can
No matter the business you are in, you should have a process in place for communications during a crisis. Without it, your company could appear indifferent to a tragedy, unprepared for a consumer backlash, or negligent in a product defect. Identify and notify the short list of important decision-makers in your company. Get their cell
