New Year, Next Level: 12 Resolutions for Digital Marketing and PR https://stansamples.com/wp-content/uploads/2024/12/new-years-resolution-4.mp4#t=1,10As we step into 2025, it’s the perfect time to reflect on professional practices and look for improvements. Here…
Sands of Change: 10 Strategies for Digital Marketing The digital marketing landscape in 2025 is a tale of two realities. Some companies are already pioneering cutting-edge technologies and setting new…
Social Media, 20 Years Later: How to Stand Out With over a billion new posts daily across platforms like TikTok, YouTube, Facebook, X, LinkedIn, and Instagram, social media engagement is…
From Watches to Workouts: How 5 Brands Partner with Influencers In today's digital age, influencer marketing has become a cornerstone of brand promotion strategies. By partnering with social media personalities…
Charting the Storm with Crisis Communications Strategies Weather-related disasters, from hurricanes to wildfires, can disrupt lives, businesses, and communities in an instant. For organizations, the key to survival during such…
What Brands Should Know about FTC Rule on Reviews & Testimonials On August 14, 2024, the Federal Trade Commission (FTC) finalized a groundbreaking rule, 16 CFR Part 465: Trade Regulation…
How Podcast Platforms Have Grown into Fertile Ground for Advertisers Listening to David Spade and Dana Carvey’s Fly on the Wall Apple podcast during my Atlanta commute is a daily…
Advertising with a Conscience: IKEA, Ben & Jerry's, Patagonia In today’s business landscape, brands are discovering a powerful truth: sustainability and social responsibility aren’t just ethical imperatives—they’re game-changers. Imagine transforming…
Navigating the Social Media Verification Waters Ah, the quest for the coveted blue checkmark on social media - a journey once as straightforward as verifying your brand's legitimacy has now…
The Sphere Vies for Attention as a Promotional Powerhouse As you approach the Sphere in Las Vegas, it almost doesn't seem real. I took these photos from my vantage point…