Perspectives – Stan Samples Marketing Communications

New Year, Next Level: 12 Resolutions for Digital Marketing and PR

Sands of Change: 10 Strategies for Digital Marketing

Social Media, 20 Years Later: How to Stand Out

From Watches to Workouts: How 5 Brands Partner with Influencers

Charting the Storm with Crisis Management Strategies

What Brands Should Know about FTC Rule on Reviews & Testimonials

How Podcast Platforms Have Grown into Fertile Ground for Advertisers

Advertising with a conscience: IKEA, Ben & Jerry’s, Patagonia

Navigating the social media verification waters

The Sphere as a Promotional Powerhouse

5 More Marketing Challenges Small Businesses Face

Five Marketing Challenges Small Businesses Face

5 Metrics for Measuring Marketing Effectiveness

Building a Strong Brand Message Across Channels

5 Marketing Tactics for 2023 (if you aren’t already doing them)

12 Top Gun Promotion Techniques We Can All Use

Getting it Right when Pitching the Media

Celebrity KOLs: Rolling Out The Red Carpet

How to turn “The Walking Dead” into “Community”

When Crisis Calls: Importance of PR

An Award-Winning Song, A Consumer-Winning Campaign

Apple’s Ad Blocking Support Creates Challenges